Privacy Policy

By visiting, you are accepting and consenting to the practices described in this policy.

This privacy notice sets out the basis on which The Bottom Line gathers and processes your personal information in compliance with the relevant data protection regulation and laws.

Who we are

The Bottom Line is committed to protecting and respecting your privacy. We are three individuals (Graeme Blackett, Roger Mullin and David Simpson) acting in a personal capacity.

For the purpose of the Data Protection Act 2018 and the General Data Protection Regulations, The Bottom Line acts as the data controller when processing your data. Our designated Data Protection Officer/Appointed Person is Graeme Blackett, who can be contacted at

Information That We May Collect From You

The Bottom Line processes your personal information to meet our legal, statutory and contractual obligations. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.

Information You May Give Us

This may arise from you corresponding with us by telephone, e-mail or otherwise. The information you give us may include but may not be limited to your name, date of birth, business address, home address, business e-mail, personal e-mail, business telephone number, home telephone number and mobile telephone number.


If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

How We Use Your Personal Data

We take your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. The purposes and reasons for processing your personal data are: to provide updates on new content that has been published by The Bottom Line and to provide any further information or discuss the content, if you so request.

Your Rights

You have the right to access any personal information that The Bottom Line processes about you and to request information about:

  • what personal data we hold about you;
  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients to whom the personal data has/will be disclosed;
  • how long we intend to store your personal data for; and
  • if we did not collect the data directly from you, information about the source.

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request that we erase or restrict processing of your personal data (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. The Bottom Line may use third party organisations to provide services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

Safeguarding Measures

The Bottom Line takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have security measures in place, including restricted access, IT authentication, firewalls, anti-virus/malware, encryptions and all personal paper files kept securely in locked storage.

How Long We Keep Your Data

The Bottom Line only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.